In these two reports, interesting comments about a modern in-store marketing technique that takes advantage of key in-store locations and modern shopping habits. Retail Communications Director Pete Palmer at the Florida Department of Citrus (FDOC) says the spring campaign used 15-second in-store videos to reach shoppers at a critical time when making their final purchase decisions. 
Report (2:00 mp3) Report (2:00 mp3)
Recently wrapping up another series of localized grower meetings around Florida, Citrus Mutual 
leaders say they are pleased with the turnout and feedback derived from the gatherings. Meanwhile, members like new Mutual board member Tom Jerkins, VP & General Manager of Blue Goose Growers (photo left) who spoke to us at the Mutual grower meeting in Vero Beach recently, say Mike Sparks (photo right) at the helm of Mutual is making a positive difference. Hear his comments in these two reports. Report (2:00 mp3) Report (2:00 mp3)
I’ve continued to add segments to this series, so I’m updating this post to be sure our citrus visitors hear what is now this full eight-part series with Dr Robert Davis. Among the scientists gathered in Ft Pierce recently to discuss greening and canker research, Davis is a scientist with USDA at the Beltsville MD lab and a member of the National Academy of Sciences. These reports features his comments about the greening challenge from various angles as he shares his thoughts about the value of the efforts being made by the industry to solve the greening problem.
Report Report Report Report (all reports 1:00 mp3)
Report Report Report Report(these four reports 2:00 mp3)
In these reports, candid comments from Florida Citrus Commission Chairman Ben Albritton Jr about recent investments of Florida Department of Citrus (FDOC) funds to help in citrus greening research efforts. Albritton also discusses the painful but real challenge of some growers not doing what is needed to deal with greening, thereby harming neighboring growers who are trying to control the spread of the disease. Report (Report 2:00 mp3) Report (Report 1:00 mp3)
Southeast AgNet’s Ernie Neff has been attending the meeting in Ft. Pierce of some of the top scientists with the USDA and The National Academy of Sciences where citrus greening was the topic of discussion. There were some suggestions made and Ernie tells us just what some of these were.
In this report, comments from University of Florida Citrus Research and Education Center (CREC)Director Dr Harold Browning (in photo), about citrus greening and canker research discussions going on in Ft Pierce involving scientists from UF, USDA and the National Academy of Sciences.
Report (1:00 mp3)
In these reports Dr Calvin Arnold, Director of USDA’s Horticulture Lab in Ft Pierce, FL, discusses this week’s gathering of scientists from all over the country to discuss greening and canker. Among those expected are teams from USDA’s SWAT Team and scientists from the National Academy of Sciences thanks to a recent investment by the Florida Department of Citrus.
Report (1:00 mp3) Report (1:00 mp3)
In this week’s Florida Department of Citrus features, it’s a focus on retail marketing and communications initiatives. In these reports, FDOC Director of Retail Communications Pete Palmer describes the history about how this effort got started, and how working directly with management teams of the nation’s largest retailers, providing them information from FDOC marketing research efforts, is helping these retail chains move a lot more Florida orange and grapefruit juice than before.
Report (2:00 mp3) Report (2:00 mp3)
In the first report below, Florida Citrus Mutual spokesman Andrew Meadows explains some of the reasons Citrus Mutual leaders voted to put a hold on attempting a legislative fix to the “Free Rider” issue. In the second report, a reminder of three more Florida Citrus Mutual area grower meeting dates coming up. Report (1:00 mp3) Report (1:00 mp3)
In these reports, Florida Citrus Commission Chairman Ben Albritton Jr speaks candidly about the action by Florida Citrus Mutual this week asking the Citrus Department to put Free Rider fix efforts on hold for now, so legislative proposals could be fine tuned and begun earlier in the legislative process next year. Albritton emphasizes the discussion and exchange between Commissioners, the Department of Citrus and the grower community as represented by Citrus Mutual has been a very positive process. Report (2:00 mp3) Report (1:00 mp3)
Florida Citrus Mutual leaders today discussed and took action on recent Citrus Commission efforts to move forward on a fix for the so-called “Free-Rider” issue. Southeast AgNet’s Ernie Neff has some details in this report, and we’ll have more on this from the newsmakers in the days ahead. Report (1:00 mp3)
In this series of reports, Dr Warren Muir (photo right) of the National Academy of Sciences (NAS) discusses a recent decision by Citrus Commissioners to enlist the Academy’s involvement in citrus greening and canker research. Southeast AgNet’s Ernie Neff caught up with Dr Muir to ask for details of how the Academy came about and how they are structured to be able to possibly help the Florida citrus industry. Of particular interest is how scientists who are involved with the Academy actually donate their professional time, while the citrus grower dollars allocated to NAS will be in support of out-of-pocket and NAS systems expenses for these scientific teams to become involved.
Report (1:30 mp3) Report (1:00 mp3) Report (1:00 mp3) Report (1:00 mp3)
In this report, Southeast AgNet’s Ernie Neff reports on another special Florida Citrus Commission teleconference this week to follow up on the one they had last week. Commissioners are wrestling with what to do to possibly try to fix to the “Free Rider” issue. Report (1:11 mp3)
In this report, Southeast AgNet’s Ernie Neff reports on a special Florida Citrus Commission teleconference this week where commissioners discussed another possible fix to the “Free Rider” issue. Report (1:30 mp3)
In this report, a preview of a Citrus Commission teleconference scheduled for today, where commissioners are expected to discuss and possibly act on a proposal that could change the way the Florida Department of Citrus (FDOC) collects its taxes. This is part of the continued efforts of the Commission to address the ‘free rider’ issue, where Florida growers exclusively pay for FDOC programs even though orange juice importers also gain benefits from FDOC promotional and research investments. Report (1:00 mp3)
In this report, comments from USDA/ARS Ft Pierce Lab Director Dr Calvin Arnold, about the recent decision by Florida Citrus Commissioners to engage the National Academy of Sciences in the effort to find answers to citrus greening disease. Report (1:00 mp3)
In this weekly focus on Florida Department of Citrus news, Deputy Director of Research and Operations Dr Bob Norberg discusses how the Department plans to move forward in support of citrus production research, particularly greening research. Report (1:00 mp3)
At their meeting this week in Lakeland, Florida Citrus Commissioners unanimously approved the involvement of the National Academy of Sciences as part of their initiative to help move citrus greening research forward. Commissioners also heard a report about the effectiveness of the new orange juice advertising featuring the voice of actor Tom Seleck. Southeast AgNet’s Ernie Neff has more details in these reports. We’ll also have more in reports to come. Report (1:00 mp3) Report (1:00 mp3)
The Florida Department of Citrus (FDOC) is expected to invest more into production research than ever before due to the ‘greening’ challenge facing the grower community. In these reports, FDOC Deputy Director of Research and Operations Bob Norberg discusses the balance the Department seeks, in terms of investing into research while also working to keep marketing efforts strong. Report (2:00 mp3) Report (1:00 mp3)
The Citrus Hall of Fame of Florida Luncheon drew more than 300 attendees Friday for its “citrus celebration” and induction ceremonies for three new honorees. Joe Marshburn (l), Norm Todd (r) and the late Richard Graves Jr (no photo avail) were inducted at the event held at the Hall of Fame’s new home at Florida Southern College in Lakeland, FL. A member of 
the Citrus Hall of Fame for her years of effective promotion of Florida citrus, Anita Bryant (r) shared a rendition of her famous song “The Florida Sunshine Tree” for the crowd, and for our listeners in this interview with Southeast AgNet’s Ernie Neff.
Anita Bryant Interview (6:45 mp3) A lot of people worked hard (more…)
This week’s Florida Department of Citrus weekly features discuss return on investment (R-O-I). New market research technologies are coming into play in many industries to allow for better R-O-I tracking when it comes to marketing efforts. In these reports, FDOC Deputy Director of Research and Operations Dr Bob Norberg discusses what the Department of Citrus is doing to learn more about its program investments and their returns for Florida citrus growers. Report (2:00 mp3) Report (2:00 mp3)
The Joint Legislative Sunset Committee Monday recommended the Florida Legislature create an up or down referendum on the Florida Department of Citrus (FDOC), proposing the grower vote take place in conjunction with the 2010 Scientific Research Box Tax Referendum. Lawmakers yet have to decide whether or not to move forward, but many expect it to perculate in some manner. Stay tuned, we’ll have comments as we catch up with the players.
In this report, some scant detail about reports that a citrus grower referendum on the box tax may still be in the works. It will be among the issues for growers and industry in this Legislative Session, which starts this Tuesday in Tallahassee. Report (2:00 mp3)
Being Counted Is Up To YOU! 
Florida Department of Citrus is among the supporters of the The Citrus Hall of Fame of Florida’s Citrus Celebration luncheon coming up March 7 at Florida Southern College in Lakeland. Meanwhile, the Florida Citrus Festival is reportedly shutting down, and depending on what happens in that situation maybe the confusion between the two Hall of Fames can be quieted once and for all. By the way, the event next Friday is the one involving many citrus industry leaders and growers who have traditionally handled Citrus Hall of Fame activities in the state.
Hear more details in these reports Report (2:00 mp3) Report (2:00 mp3)
HAVE YOU RETURNED YOUR QUESTIONNAIRE?!
In this report, comments from Executive Director John Jackson of the Florida CItrus Industry Research Coordinating Council about futher support being pledged toward citrus greening research through grower dollars at the Florida Department of Citrus. Report (2:00 mp3)
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In this report, Florida Department of Citrus In-State and Fresh Fruit Marketing Manager Amy Carpenter says Point of Purchase positioning at the retail level is a valuable place to be, but there is not room for everybody. Report (2:00 mp3)
HAVE YOU RETURNED YOUR QUESTIONNAIRE YET?
In this report, a point-of-purchase Florida fresh fruit promotion gets underway in hundreds of northeast retail outlets to run through March. Fresh and In-State Marketing Manager Amy Carpenter at the Florida Department of Citrus has a lot more details in this report.
Report (2:00 mp3)
In this report, notations about last week’s FL Senate Ag Committee meeting where sunset review of the Florida Department of Citrus was considered. Also, grower and citrus commissioner Wesley Brumback with comments about the selection process for citrus commissioners themselves. Report (2:00 mp3)
As a state legislative sunset review panel ponders whether or not to ask citrus growers to participate in a referendum the grower community for the most part does not seem to be asking for, the Citrus Commission is working to assure Department of Citrus programs remain on point and effective for the grower community. In this report, comments for fellow growers around the state from Commission Chairman Ben Albritton Jr. who is a grower himself in the Wauchula area. Report (2:00 mp3)
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